One of my co-workers shared an opportunity to participate in a webinar sponsored by AIPMM about UX design and Product Management. This defines the hybrid that is my life right now, so I was immediately intrigued. Brian Lawley from 280 Group and Mary Piontkowski from Macadamian presented on integrating user experience design into the product lifecycle. It was a fantastic look at how good UX practices can transform products and companies. Naturally, I sketchnoted the event!